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Business leaders today face a rapidly changing TUNA world – Turbulent, Uncertain, Novel, and Ambiguous. Cost optimization and efficiency are no longer enough to stay competitive. Technology-driven innovation is now essential to unlock human potential in a machine-augmented world.
Over the past eight decades, the average lifespan of an S&P 500 company has decreased from 67 years to just 15 years – a decline of 80%.*3
Innovation has become the strategic lever to unlock new opportunities, address challenges, and fuel growth.
Why GCCs Are Becoming Strategic Innovation Hubs
Once seen as back-office operations, Global Capability Centers (GCCs) are fast evolving into innovation labs and strategic growth engines.
- Technology spending is steadily rising – from *3.3% of revenue in 2016 to 5.5% in 2022.3
- GCCs are leveraging cutting-edge tech such as AI/ML, cybersecurity, blockchain, and high-performance cloud computing to drive competitive advantage.
- Emerging markets such as India, China, Canada, Mexico, Vietnam, and Poland are spearheading this transformation due to skilled talent and thriving ecosystems.
GCCs as Innovation Labs – Driving the Next Wave of Growth
Today, GCCs are:
- Proactively embedding AI/ML into core strategies
- Investing heavily in Digital Transformation (14%) and *AI/ML & Data Analytics (12%)3
- Building capabilities in:
- AI-driven automation
- Generative AI for simulations & planning
- Data science platforms for actionable insights
- Omnichannel, “phygital” stakeholder experiences
In India, 56% of leaders believe GCCs are evolving into Innovation Hubs, setting the stage for unprecedented opportunities.
Talent Strategy – The Key to GCC Innovation
The future of GCCs lies in their ability to attract, develop, and retain AI-savvy talent.
- New roles: Chief Innovation Officers, AI/Automation Leaders
- Skills in demand: Data Science, Digital Transformation, AI/ML, Cloud Architecture
- Employee experience: 19% of leaders believe flexible work + continuous upskilling is critical*3
- Gen Z & Millennials: 25% say GenAI enhances creativity, 20% say it frees them for strategic work*8
A talent-first approach is the foundation of innovation.
How Solvecube Helps GCCs Become Innovation Hubs
Solvecube enables global organizations to reimagine talent strategies for innovation and growth.
In short: Solvecube is a one-stop talent strategy partner for GCCs.
FAQs on GCCs as Innovation Hubs
A GCC is an offshore unit set up by multinational companies to deliver critical business functions such as IT, R&D, analytics, and now, innovation.
Because cost-saving is no longer enough — organizations need GCCs to drive AI adoption, digital transformation, and product innovation.
Talent is the biggest driver — without AI-savvy, innovation-focused employees, GCCs cannot evolve into true innovation labs.
Conclusion – Evolve Your GCC into a Strategic Innovation Hub
The future of GCC success will depend on balancing innovation, cost-effectiveness, and talent availability.
With Solvecube’s AI-powered Talent Edge, your GCC can transition into a Strategic Innovation Hub — unlocking next-gen opportunities in digital excellence, product innovation, and advanced tech infrastructure.
Chandru Pingali, Founder & Manager Director, Solvecube, is a seasoned corporate leader, with a diverse career spanning 30+ years across banking, pharmaceutical, chemical and IT/ITES global centres. He has engaged in different roles across HR and Strategy, setting or scaling captive centres, M&A, etc. With SolveCube, he is aiming to revolutionize People Strategy, Advisory & Talent Solutions globally, by utilizing deep AI technology.